Privacy Policy
BURGA PRIVACY POLICY
We understand the importance of protection of your personal data, therefore we process your personal data lawfully, transparently, and fairly, for the pre-determined purposes and only to the extent necessary to achieve those purposes. When we process your personal data, we make every effort to ensure that they are accurate, secure, confidential, properly stored and protected.
When processing your personal data, we comply with legal requirements, including the requirements of the Regulation (EU) 2016/679 (General Data Protection Regulation) (“GDPR”).
1. WHAT IS THIS DOCUMENT?
1.1. This Privacy Policy (the “Privacy Policy”) informs you of our policies regarding the collection, use and disclosure of data when you visit our website www.burga.com (“Website”), order goods or enter into contract with us. The Privacy Policy applies to every person who visits the Website, as well as to any actions you may take on the Websites.
1.2. Please read this Privacy Policy carefully to find out how we process your personal data, where we get them from and what your rights as a data subject are.
1.3. The term "personal data" as used in this Privacy Policy means any information which could be used to identify you directly or indirectly.
2. WHO IS THE DATA CONTROLLER?
2.1. The Website is managed and administered by UAB “Hautica”, company code 304140967, address Gaiziunu g. 5-311, Kaunas, LT-50129, Lithuania.
2.2. In accordance with the relevant legal provisions, we are a controller of your personal data, i.e. the legal person responsible for the collection, processing and / or use of personal information (“BURGA”).
2.3. If you have any questions about our Privacy Policy and practice, processing of your personal data, please contact us at hello@burga.com.
3. HOW DO WE COLLECT YOUR PERSONAL DATA?
3.1. We process your personal data obtained in the following ways:
3.1.1. Directly, when you set up an account on our Website or contact us via email or social media, for example Facebook Messenger;
3.1.2. Indirectly, when you browse our Websites or engage in online shopping activity. We may also collect personal data from third parties who have your consent to pass your details to us, or from publicly available sources.
4. WHAT PERSONAL DATA WE PROCESS AND FOR WHAT PURPOSES?
4.1. We process your personal data for the following purposes:
4.1.1. to enter into and perform contract with you. When you make a purchase on our Website, we enter into a contract with you, the performance of which requires the processing of the following personal data:
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Personal data categories |
First name, last name, address including billing and delivery addresses, telephone numbers and email address. |
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Legal basis for processing the personal data |
Processing is necessary for the performance of a contract (Article 6 (1) (b) of GDPR). |
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Time limit for processing of the personal data |
Your personal data is processed for 10 (ten) years after the agreement expires. |
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We receive the personal data from |
You |
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We provide or transfer the personal data to |
Third party service providers whose services we normally use for data storage, website hosting purposes and other technical services. |
4.1.2. to create and manage user accounts on the Website. If you create an account on our Website, we will use the following personal information for its successful operation:
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Personal data categories |
First name, last name, password, phone number, email address, address including billing and delivery addresses, purchase history. |
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Legal basis for processing the personal data |
Processing is necessary for the performance of a contract (Article 6 (1) (b) of GDPR). |
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Time limit for processing of the personal data |
Your personal data is processed for 2 (two) years after the last sign-in to the account |
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We receive the personal data from |
You. |
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We provide or transfer the personal data to |
Third party service providers whose services we normally use for data storage, website hosting purposes and other technical services. |
4.1.3. to deliver orders. We process the following personal data in order to deliver your orders:
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Personal data categories |
First name, last name, phone number, email address, delivery addresses |
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Legal basis for processing the personal data |
Processing is necessary for the performance of a contract (Article 6 (1) (b) of GDPR). |
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Time limit for processing of the personal data |
Your personal data is processed for 10 (ten) years after the agreement expires. |
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We receive the personal data from |
You. |
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We provide or transfer the personal data to |
Courier, delivery, postal service providers. |
4.1.4. to make refunds. If you decide to return your order, we will process the following personal data:
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Personal data categories |
First name, last name, delivery addresses. |
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Legal basis for processing the personal data |
Processing is necessary for the performance of a contract (Article 6 (1) (b) of GDPR) and for the performance of legal obligation (Article 6 (1) (c) of GDPR). |
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Time limit for processing of the personal data |
Your personal data is processed for 10 (ten) years after the refund. |
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We receive the personal data from |
You. |
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We provide or transfer the personal data to |
Payment service providers |
4.1.5. to send You direct marketing messages. To ensure you are kept up to date with the BURGA experience, we use personal data for marketing purposes and we may send you texts and/or emails to update you on the latest offers and events. We may also show you online media communications through external social media platforms such as Facebook and Instagram and external digital advertisers such as Google:
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Personal data categories |
Name; e-mail address; telephone number, birth date, your interests, preferences, feedback, competition, survey responses, and date and time when users open our emails. |
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Legal basis for processing the personal data |
Your consent to the processing of personal data (Article 6(1)(a) of GDPR). BURGA legitimate interest to communicate with clients and offer them similar goods (Article 6(1)(f) of the GDPR). |
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Time limit for processing of the personal data |
Your personal data will be processed until you withdraw your consent or express objection to the processing of your personal data based in legitimate interest. |
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We receive the personal data from |
You. |
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We provide or transfer the personal data to |
Third party service providers whose services we normally use for data storage, website hosting purposes and other technical services, marketing and communications services providers. |
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How to opt out? |
You have the right to opt out of receiving promotional communications at any time, by:
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4.1.6. to ensure the functionality of the Website, administer the Website, diagnose possible malfunctions of the Website, and perform statistical analyses in order to determine your needs in relation to certain functions and to analyse how and where to make the most efficient use of the available resources:
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Personal data categories |
Type of web browser used; number of visits; view pages of the website; time spent on the Website; online source from which the person came; information about the device you are using; language; country; internet provider, shopping cart details, etc. |
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Legal basis for processing the personal data |
Your consent to the processing of personal data (Article 6(1)(a) of GDPR), legitimate interest in ensuring the proper functioning of the Website (Article 6(1)(f) of the GDPR). |
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Time limit for processing of the personal data |
Personal data is processed for as long as your consent is valid, but no longer than 2 (two) years |
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We receive the personal data from |
You. |
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We provide or transfer the personal data to |
Third party service providers whose services we normally use for data storage, website hosting purposes and other technical services. |
4.1.7. To organize contests and contact winners:
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Personal data categories |
Name; e-mail address, other data relevant to a particular lottery/ competition |
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Legal basis for processing the personal data |
Your consent to the processing of personal data (Article 6(1)(a) of GDPR) |
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Time limit for processing of the personal data |
Personal data is processed for as long as your consent is valid, but no longer than 2 (two) years |
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We receive the personal data from |
You. |
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We provide or transfer the personal data to |
Third party service providers whose services we normally use for data storage, website hosting purposes and other technical services. |
4.1.8. to manage and administer our social media accounts (LinkedIn, Facebook, Instagram, YouTube, TikTok, Pinterest):
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Personal data categories |
Name of the social network account; personal photo; personal reactions to the content we generate (likes, comments, shares) |
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Legal basis for processing the personal data |
Your consent to the processing of personal data (Article 6(1)(a) of GDPR) |
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Time limit for processing of the personal data |
Personal data is processed for as long as our or your social media account is valid, unless you express your wish to delete the data contained in our social networking accounts before |
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We receive the personal data from |
You. |
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We provide or transfer the personal data to |
We are joint controllers of your personal data together with social network operators |
4.1.9. to assure communication and quality of our products and services. You provide us your personal data by writing to us or by contacting us by phone, submitting your feedback, complaints and inquiries about our products and services. Personal data that are processed for this purpose:
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Personal data categories |
E-mail, telephone number, date and content of the complaint and / or inquiry. |
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Legal basis for processing the personal data |
Your consent (Article 6 1(a) of GDPR); Our legitimate interest in evaluating our customers feedback with a view to improving the quality of our products and services, administrating complains (Article 6 1(f) of GDPR). |
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Time limit for processing of the personal data |
1 year from the day you submit your inquiry to us. |
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We receive the personal data from |
You. |
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We provide or transfer the personal data to |
Third party service providers whose services we normally use for data storage, website hosting purposes and other technical services. |
4.2. We may also use the information we collect in aggregate or otherwise anonymized form, i.e. the information that does not identify you or any specific person. We may use this general data for research, development, marketing, analytics.
4.3. We do not collect or process your specific categories of personal data revealing your racial or ethnic origin, political opinions, religious or philosophical beliefs or trade union membership, as well as health data or data about your sexual life and sexual orientation. Therefore, please do not provide this personal data to us by e-mail, telephone or in any other way.
5. COOKIES
5.1. We use a tool called “Google Analytics” provided by Google Inc. Google Analytics collects information like page views, visitors, session duration, operating system and etc. We use this information that we get from Google Analytics to improve our operations, to show you promotional communications through online media as you browse the web, to tailor our Website for user’s needs.
5.2. In order to collect the above-mentioned information, Google Analytics may set cookies on your browser or mobile device, or read cookies that are already there. Google Analytics may also receive information about you from apps you have downloaded that partner with Google Inc. You can find more information about Google Analytics’ use of Personal Data here: https://policies.google.com/privacy?hl=en
6. USE OF OTHER TECHNOLOGIES
6.1. We use pixels and tags that are tiny snippets of code that allow us to gather information about visitors on the Website, i.e. how they browse, what type of ads they click on and etc. Thus, pixels and tags collect data that helps us track conversions from ads, optimize ads, build targeted audiences for future ads and remarket to visitor of the Website.
6.2. We use tools such as "Meta Ads Manager", "HotJar", "Microsoft Clarity", "Northbeam" and "Google Tag Manager" to better understand our visitors' needs and to optimize the service and experience. These technology services help us to better understand our visitors' experience (e.g. how much time they spend on which pages, which links they choose to click, what users like and don't like, etc.) and this enables us to build and maintain our service and website with user feedback and to display advertising that is of interest to visitors.
7. PERSONALISATION
7.1. If you visit our Website, you may receive our advertisements whilst browsing websites of other companies. Any advertisements you see will relate to your browsing activity on our website from your computer or other devices.
7.2. These advertisements are provided by us via external market leading specialist providers using techniques such as pixels, web beacons, ad tags, mobile identifiers and ‘cookies’ placed on your computer or other devices. We may collect data directly from you, as well as analyze your browsing and purchasing behavior online and your responses to marketing communications. The results of this analysis, allow us to ensure that we contact you with information on products, services, events and offers that are tailored and relevant to you. To do so, we use software and other technology for automated decision making. We may do this to decide what marketing communications are suitable for you and this activity is based on our legitimate interests to develop and improve our products and services.
7.3. We would like to point out that we do not process any personal data for this purpose that would allow us to specifically and directly identify you. We distinguish users by the specific identifier assigned to them.
7.4. If you don’t want to receive these advertisements you should not agree with cookies or delete them from your device.
7.5. We aim to update you about products and services which are of interest and relevance to you as an individual. To help us do this, we process data by segmenting our customers and identifying what they like and ensuring messages we send them are relevant based on their demographics, interests, purchase behaviour, online web browsing activity and engagement with previous communications. We may also use your data to exclude you from communications which we feel are irrelevant to you. For example, we may exclude someone from resends of marketing emails when we know that person has already opened the original email sent.
7.6. Another example of how we may tailor our communications with you is that we may group a segment of individuals with similar interests using this data so we can send them product news or promotional offers that are relevant to that shared interest. If you don’t want to receive promotional communications you can click an “unsubscribe” link in any email that you have received from us or inform us by contacting our customer support at hello@burga.com.
8. TO WHOM DO WE PROVIDE YOUR PERSONAL DATA?
8.1. We guarantee that your personal data will not be sold, provided or otherwise transferred to third parties without a legitimate basis, as well as used for purposes other than those for which they were col